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MALE AESTHETICS

Male and female aesthetic goals differ significantly in both desired outcomes and the techniques required to achieve them. While women often seek softness, lift, and youthful contouring, men typically want sharper angles, stronger definition, and subtle, natural-looking results that preserve masculine features. An injector who understands these nuances can tailor treatment to enhance a man’s features without feminizing the face or creating an unnatural look. Choosing a provider experienced in male aesthetics ensures the right products, doses, and injection techniques are used for results that align with male anatomy and aesthetic goals.

What are the key gender differences in aesthetic artistry?

Men and women typically pursue different goals when it comes to aesthetic procedures, influenced by both anatomical differences and cultural ideals. Men generally seek a more rugged, defined look—focusing on features like a strong jawline, a broad, angular face, and minimal reduction in facial movement to avoid looking “overdone” or feminine. In contrast, women often aim for softness, lift, and a more youthful appearance, with emphasis on features like high cheekbones, a delicate jawline, and smoother skin. Anatomically, men have thicker skin, stronger facial muscles, and more prominent bone structures, which means they often require more units of Botox and higher volumes of filler, with injections placed deeper and in different areas compared to women. Fillers in men are commonly used to enhance the chin, jawline, and temples, while in women, they’re often used to contour the cheeks, lips, and under-eye area. Additionally, men tend to prefer subtle enhancements and may pursue treatments to appear more refreshed or competitive professionally, whereas women are typically more open about aesthetic treatments and motivated by beauty trends and anti-aging goals. These differences shape everything from product choice to injection technique in practice.
Handsome Man in a white shirt

What are the driving factors behind male aesthetic treatments?

The growing demand for aesthetic treatments among men is driven by several key factors. One major influence is the desire to maintain a youthful, energized appearance, especially in competitive professional environments where looking tired or aged can impact perceived performance. Social media, high-definition video calls, and constant digital visibility have also heightened self-awareness about facial appearance. Additionally, evolving cultural norms have made it more acceptable—and even expected—for men to invest in self-care and grooming, including cosmetic enhancements. For many, treatments like Botox and fillers offer a way to subtly refine their appearance without surgery, helping them look refreshed, confident, and well-maintained without appearing overdone or altered.

WHat are some common aesthetic procedures for men?

Common aesthetic procedures for men focus on enhancing masculine features, reversing signs of aging, and achieving a refreshed but natural look. Non-surgical treatments are especially popular due to their minimal downtime and subtle results. Botox is frequently used to soften forehead lines, frown lines, and crow’s feet without eliminating natural facial movement. Dermal fillers help define the jawline, chin, and cheeks, or to reduce under-eye hollows that create a tired appearance. Other popular treatments include laser skin resurfacing to improve texture and sun damage, hair restoration procedures, and male sexual health procedures. These treatments are tailored to maintain a masculine appearance while addressing specific concerns discreetly and effectively. Popular procedures for men include:

  • Neuromodulators such as Botox, Dysport, or Daxxify for forehead lines, glabellar (frown) lines, and crow’s feet

  • Dermal fillers for jawline, chin, cheeks, and tear troughs

  • Laser skin resurfacing for texture, tone, and sun damage

  • Hair restoration (PRP, transplant procedures)

  • Male sexual health enhancement

  • Microneedling or RF treatments for skin tightening

  • Chemical peels or facials for skin clarity and maintenance

WHAT IS THE AVERAGE COST OF BOTOX FOR COMMONLY TREATED AREAS FOR MALES?

Every patient is unique so costs will vary depending how many units are needed and the desired outcome. The most common areas men request are the frown, forehead, and crow’s feet. The cost for each area can be approximately $180-$300. 

WHAT IS THE COST OF MALE SEXUAL HEALTH ENHANCEMENT?

Typical total costs for male P-shots (PRF) for erectile dysfunction are $1,500-$2,400 depending on the number of treatments needed. Men will typically need between 2-3 treatments to see results.  

WHAT IS THE AVERAGE COST OF MALE JAWLINE ENHANCEMENT?

For men to see any substantial change in their jawline structure, at least three syringes of filler are needed. Depending on filler selected, total costs can range from $1,800-$4,000. 

WHAT IS THE AVERAGE COST FOR MALE HAIR RESTORATION?

Typical total costs for Platelet Rich Plasma (PRP) hair restoration starts at $1950+ depending on the number of treatments and areas needed. 

Top Account Status: Liquid Beauty is one of the top accounts for many leading aesthetic companies such as Allergan, Galderma, Revance, and Bellafill. This achievement is a reflection of our high industry standards.

Satisfaction Guarantee: We value our relationship with you and therefore put a lot of heart into earning your trust. If you have any concerns, we will work with you to reach satisfactory resolution.

Investment Into Patient Technologies: We care about your safety and comfort so we have invested into technologies that make your experience better. We have the Accuvein, which helps us detect vessels and decrease bruising. We also offer Pronox (laughing gas) for anxiety and pain.

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