This Cookie Statement is effective as of September 2022.
This policy is intended to clearly communicate how Liquid Beauty collects, uses, protects, and otherwise handles Personally Identifiable Information (PII) and Protected Health Information (PHI) for clinicians and patients.
In an effort to maximize the experience and utility of our website, Liquid Beauty collects certain types of information from users of its Site. Information is gathered when you sign up. Information includes, but is not limited to, name, physical address, e-mail address, phone number, and other self-identifying information. The information is stored in a secured manner. This information is used to respond to your requests easier, and make the Site experience more personalized for you. We collect IP addresses to help diagnose problems and for system administration. We may also collect survey information for research purposes. We will not sell, rent, or barter your personal information other than outlined in this notice.
You may occasionally receive information from time to time about our products and services. We store your email information for the purposes of appointment reminders or to send you updates we believe are interesting and informative. However, if you would rather not receive these newsletters and notices, you may contact us at any time to let us know.
You may contact us regarding this policy by emailing firstname.lastname@example.org or through the mail: Liquid Beauty, Attn: Privacy, 18700 Main St Suite 104, Huntington Beach CA 92648.
Under the Liquid Beauty Terms of Service, you must be at least 18 years old and not a person barred from receiving services under the laws of the United States or other applicable jurisdictions to use our website. Persons between the age of 13 and 18 should use our website only with the consent and supervision of your parents or guardian.
We do not knowingly collect personally identifiable information from children under the age of 13. If you are under 13, please do not submit personal information to us or use the website.
To provide you with services, including access to our website, we need to collect and process some information about you (your “personal information”). By using our website, you agree that we may do that in the ways described below.
IF YOU DO NOT AGREE TO THESE TERMS FOR ANY REASON, YOU MAY SIMPLY STOP USING THE WEBSITE.
To provide you with the full Liquid Beauty website experience, we collect and retrieve your personal information in a number of different ways. Why we collect your information and what we do with it depends on the type of information. The tables below provide more details.
If you create an account to book an appointment or communicate with us through our third party software vendor, My Aesthetics Pro, or message us via our website, we collect your name and contact details, such as your email address, addresses, and phone number. We also collect your email address if you enter it on our website to join our mailing list.
When you get pay for services or products from Liquid Beauty, your payment information (credit card number, expiration date, and CVV code) it is sent directly to a secure third-party credit card processing center and gets the transaction will get recorded by My Aesthetics Pro, our third party electronic medical records software. Liquid Beauty does not store any direct credit card or 3rd party payment information. We do store billing addresses, generic payment type, and the last four digits of your credit card for your convenience during the transaction process.
|Generic Payment Type
|Last Four Digits of Credit Card
What you’ve said to us — for example, over the phone, on email, texting, or messaging over My Aesthetics Pro. When you choose to communicate with us through any of these methods, you are consenting for us to store your contact history on the technology platform you choose to initiate the communication with (google, email, yelp, text, My Aesthetics Pro messaging platform). Please be aware that such communication (with the exception of My Aesthetics Pro messaging platform) is not a secure email network under HIPPA guidelines. Do not submit any personal or private information unless you are authorized and have voluntarily consented to do so. We are not liable for any HIPAA violations. Understand that if you contact us via any platform that is not My Aesthetics Pro, you are agreeing to the use of an unsecured method and understand that all replies will be sent in the same fashion, which you are hereby authorizing and consent to.
|My Aesthetics Pro Messaging
We automatically receive and record information from your browser or device when you visit our site, including your IP address and device type (i.e. computer, tablet, or smartphone), cookies, and data about which pages you visit. This information is stored in log files and is collected automatically. If you have an account with us, we may combine this information with other personal information we collect about you.
|Page Visit History
|Unique Device ID
We allow our customers to provide public feedback and comments on our blog posts. Please remember that any information that you disclose on public portions of the website, such as blog comments, are not private and may be viewed (and potentially shared) on the Liquidbeauty.com, liquidbeautyaesthetics.com, and beyond. Please use caution when deciding to disclose your personal information in the public portions of our websites.
We also receive anonymous and aggregated personal information through data analytics services. We use these analytics to ensure our website functions and to improve the Liquid Beauty’s website experience. These analytics services record information such as how often you visit Liquidbeauty.com and liquidbeautyaesthetics.com, what actions you take on our website, aggregated usage, performance data, errors and debugging information, and how you got to our website. We do not link the information from our analytics services to any personal information that you submit to us.
When you access or use our website, we collect, use, and otherwise process your personal information as described in this policy. We rely on a number of legal bases to use your information:
- As necessary to perform a contract with you or to take steps in preparation for a contract with you, including enabling you to make a purchase or receive services from us;
- Because you have consented to the processing, such as for receiving marketing messages or third-party data sharing related to advertising and data collection;
- As necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims;
- As necessary for the purposes of our or a third party’s legitimate interests;
- As necessary to protect your vital interests, or those of others.
Here are some of our legitimate interests for collecting and processing your personal information:
Detecting and preventing fraud: We have a legitimate interest in detecting and preventing fraud. To do so, it is necessary that we collect and retain information about each transaction or communication records made at Liquid Beauty. Our auditors require that we keep this information so they can verify that all transactions recorded by Liquid Beauty were made by real customers. The credit card companies we work with require this information in the event that fraudulent charges are made using your credit card.
Providing access to and improving LiquidBeauty.com and LiquidBeautyAesthetics.com: We may use your information to improve and customize our website, including sharing of your information for such purposes, and this is necessary to pursue our legitimate interests of improving our website and our products and services. This is also necessary to enable us to pursue our legitimate interest in understanding how our website is being used, and to develop and expand our customer base. It is also necessary to allow us to pursue our legitimate interest in improving our website’s functionality and in obtaining insights into what our customers and potential customers want.
Providing access to and improving our customer service: We may use your information to provide you with customer service, and also to improve the service we provide to all customers. This is necessary for us to pursue our legitimate interest in providing great customer service.
Improving our product and service offerings: We may use your information to improve the products and services offered at LiquidBeauty, and to inform our team so they can provide you and our other customers with a great selection of products and services. This is necessary for us to pursue our legitimate interest in being your destination for aesthetic services and products.
Keeping our website and your data secure: We have a legitimate interest in ensuring the security of our website, including enhancing protection of our company and our customers against spam, harassment, intellectual property infringement, crime, and security risks of all kind.
It is necessary for us to share your information with some of our vendors in order to complete our contract with you; for example, to allow them to process payments and shipments and to help us keep our website secure. Other vendors help us improve our website and our products and services; for example, by helping us conduct research into how we could better serve our customers, or reach new customers. We have a legitimate interest in working with these vendors to improve our business. We rely on your consent (which can be withdrawn at any time) to send marketing messages and for third-party sharing relating to advertising. Other vendors help us maintain electronic medical records pertaining to your services and experiences at Liquid Beauty.
Liquid Beauty also may share demographic information about our website visitors with vendors, but it will be aggregated and de-personalized, so personal information is not revealed.
We may also disclose your information if we have a good faith belief that we are required to do so by law or if acting with a good faith belief that such disclosure is reasonably necessary to: (1) comply with legal process; (2) enforce this Policy or the Terms; (3) respond to legal claims; (4) respond to your requests for customer service or transaction completion; or (5) protect the rights, property or personal safety of Liquid Beauty, the website’s users or the public. In these cases, our use of your information may be necessary for the purposes of our or a third party’s legitimate interest in keeping our website secure, preventing harm or crime, enforcing or defending legal rights, or preventing damage. Such use may also be necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims. It may also be necessary in the public interest (such as to prevent crime).
Depending on your location, such as the EEA, UK, Canada, California, and Nevada, you may also have certain additional rights with respect to your information, such as:
- a)data access and portability (including the right to obtain a copy of your personal data, some of which is available through your account profile);
- b) data correction (including the ability to update your personal data, much of which you can change directly using your account settings);
- c) data deletion (including the right to have Liquid Beauty delete your personal information, except information we are required by law to retain);
- d) withdrawal of consent (when we rely on your consent to process your information, such as for our marketing emails); and
- e) objection to processing (when our processing is based on legitimate interests; this includes, in limited circumstances, the right to ask Liquid Beauty to stop processing your personal data).
If you are located in California, the EEA, the UK, or Canada and would like to exercise your rights, please email email@example.com with your request and your place of residence.
Unless you have exercised one of your rights listed above, Liquid Beauty will retain your information for as long as is necessary for our legitimate business purposes. Liquid Beauty will always retain data to the extent necessary to comply with our legal and financial obligations (for example, to satisfy our auditors, to comply with applicable tax/revenue laws, to comply with medical record keeping laws, to enforce our agreements, and as otherwise described in this policy).
Without prejudice to any other rights you may have, if you are located in the EEA, the UK, or Canada, you have the right to lodge a complaint with your local data protection regulator.
When you visit Liquidbeauty.com or LiquidBeautyAesthetics.com we insert some instructions on your computer or mobile device. These instructions will be in the form of a “cookie” or similar file. Cookies are small pieces of instruction stored on your hard drive or device, not on our website. Cookies provide us with information that we use to enhance your experience on LiquidBeauty.com and LiquidBeautyAesthetics.com. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user’s website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit (Click Here for more details). Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.
There are two basic types of cookies. One is a session cookie which terminates when the user’s session ends. The second is a persistent cookie, which is a text file that remains stored on your computer for a period of time, generally until you delete them. Your Internet browser contains instructions about how to remove persistent cookies. If you reject all cookies, you may not be able to create or sign in to your account with us or otherwise take full advantage of our websites. Our online services use two types of cookies: session cookies and persistent cookies. We use session cookies for website functionality, such as managing user chat. Persistent cookies are not removed when you exit your web browser. We use persistent cookies to enable an easier log-in process and help you navigate our website more efficiently. We also use persistent cookies to show you the items you have previously browsed.
We may also use web beacons. A web beacon is an invisible graphic on a web page or email that is programmed to collect non-personally identifiable information about the use of a given website or newsletter, such as whether or not an email is opened and viewed.
How To Manage Your Cookie Preferences
To optimize your online experience, we use different types of cookies. We categorize these cookies into the following types:
- Marketing cookies
- Operational cookies
- Essential cookies
- Third-party cookies
Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s).
Website Optimization Services
- If you would like to opt-out of Google Analytics on a per browser basis, please Click Here to download the Google Analytics opt-out browser add-on. For more information on Google Analytics, Click Here.
- Interest-Based Adverting: If you would like to opt-out of interest-based advertising, please Click Here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from AestheticsPro; however, these ads may not be as relevant to you.
Note: To opt out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.
Social Network & New Tech Advertising
You can manage your preferences for many of these advertising programs through the links provided below:
We will store your cookie preferences until you clear your browsing cache. You can change your preferences at any time. Remember that disabling some types of cookies may impact your experience on our website and other online services that we are offering.
We employ all reasonable and current internet security methods and technologies. Once we receive your information, we use our best efforts to ensure its security on our systems. However, no security of any system can be guaranteed. We cannot ensure or warrant the security of any information you submit to us.
Our website integrates technologies of trusted advertising partners (third-party companies) that allow the recognition of your device and the collection of information about your browsing activity in order to provide advertisements about goods and services likely to be of greater interest to you. In particular, these partners collect information about your activity on this website to enable us to show advertisements for our products and/or services to you on third-party websites and apps.
Our partners may use non-cookie technologies on which browser settings that block cookies might have no effect. Your browser may not permit you to block such technologies. For this reason, please keep in mind that you can block the collection and use of information related to you by advertising companies for the purpose of serving interest based advertising by visiting the following platforms of self-regulatory programs of which those companies are members:
- The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
- The EDAA’s opt-out platform http://www.youronlinechoices.com/
- The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
Please note that you will continue to receive generic advertisements.
We also may share data, such as technical identifiers derived from your registration information on our website or our CRM system with our advertising partners. This allows them to link devices or browsers and provide you a seamless experience across the different environments used or likely used by you.
Some of the advertising companies we work with include: Meta Platforms, Inc., Pinterest, Google, TikTok, Snapchat and Matchgroup. You may read more about our advertising partners’ services and technologies, as well as information about how to exercise your rights with them, in their privacy policies.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals.
We take commercially reasonable steps to safeguard and deter unauthorized access to your information. Liquid Beauty complies with the Payment Card Industry Data Security Standard (PCI DSS). This means that when we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information.
Although we take reasonable measures to safeguard against unauthorized disclosures of your information, no e-commerce platform, website, electronic database or system is completely secure.
Liquid Beauty is located in the United States, and we primarily store your information in the United States. By using our website and/or providing us with information, you are agreeing to transfer and store your data in the United States.
To our international customers: the privacy laws and standards in the United States, including the level of protection applied to your data and the rights of authorities to access your personal information, may differ from those that apply in the country in which you reside. The European Commission has not made a determination that the United States adequately provides safeguards for the transfer of data, and at this time Lulus has not put in place the exact safeguards set forth in GDPR Article 46. The transfer of your data to the United States is necessary for the performance of our contract with you (so we can process your order or communicate with you) and/or to take pre-contractual measures at your request (i.e. to set up your Liquid Beauty account).
At times, we may transfer your personal information outside of the United States, in which case we take reasonable steps to make sure your personal information continues to be appropriately protected. However, no data transfer system is completely secure.
These additional disclosures apply only to individuals who reside in California. The California Consumer Privacy Act (“ CCPA ”) provides certain rights to California residents. The words used in this section have the meanings given to them in the CCPA, which may be broader than their common meaning.
A. Notice of Collection.
As described above in the “Information We Collect” section, we collect and use several categories of personal information about you for our business purposes. Some of this information is shared with our trusted service providers in order to improve your website experience and to complete your order or communicate with you.
B. Request to Know / Request to Delete.
You have the right to request that we disclose certain information to you about our collection, use, disclosure, and sale of your personal information over the past 12 months.
In the “Information We Collect” section above, we disclose
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting that personal information.
- The categories of third parties with whom we share that personal information.
You also have the right to request that we disclose the specific pieces of personal information we collected about you. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- The specific pieces of personal information Liquid Beauty has retained about you.
You also have the right to request that we delete any of your personal information that we collected from you and retained, with certain exceptions. We are unable to delete information about you once you have received services with us, a consultation with us, or purchased a product from us because the law requires that we keep medical records. Once a consumer request is received, we provide instructions for you to verify your identity and delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We reserve the right to retain and will not delete information that is necessary for us or our service providers to retain in order to:
- Complete the transaction for which we collected the personal information, provide a product or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context which you provided it.
How to Request to Know or Request to Delete
If you have an account with Liquid Beauty through My Aesthetics Pro, you can make these request to delete your data if we have not seen you as a patient and no products were purchased from us. Medical record keeping laws prevent us from deleting data once you are a Liquid Beauty patient. Please email us at firstname.lastname@example.org to request us to delete your account.
If you do not have an account with Liquid Beauty, but have contacted us via text or email, you can obtain a report of the specific pieces of personal information we have collected and retained by emailing us at email@example.com
You can also submit verified consumer requests by calling us at 714-800-3091 or by email firstname.lastname@example.org. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.
C. Right to Opt-Out.
You have a right to opt out of any sale of your personal information. Liquid Beauty does not sell your personal information to any other retailers. However, our website integrates technologies of trusted advertising partners (third-party companies) that allow the recognition of your device and the collection of information about your browsing activity in order to provide advertisements about goods and services likely to be of greater interest to you. In particular, these partners collect information about your activity on Liquid Beauty to enable us to show advertisements for our products and/or services to you on third-party websites and apps. If and to the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those implemented specifically for interest-based advertising, we will comply with applicable law as to such activity. See the section on “Interest Based Advertising” above for information about how to opt out of interest based advertising.
D. Authorized Agent.
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
E. Right to Non-Discrimination.
You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. We will never discriminate against you for exercising your privacy rights. However, there are certain functions of our website and app that are only available to account holders, such as certain promotions and messaging via My Aesthetics Pro platform.
F. Financial Incentives.
Benefits provided through our promotional programs may be deemed a “financial incentive” (e.g., promotional goods) and/or “differential services” (e.g., discounts, coupons, other promotions) under the CCPA. We currently offer the following promotional programs in connection with the collection and retention of Personal Information:
- Program: We offer rewards to customers who have a My Aesthetics Pro account for Liquid Beauty or who follow us on social media platforms such as Google, Yelp, and Tik Tok, etc. Participants in may receive promotional offers, including discounts, coupons and opportunities to participate in other promotional opportunities. You can subscribe to receive these promotional offers by registering for a My Aesthetics Pro Liquid Beauty account or following us on any of our social media accounts.
- Surveys: You may also be offered the opportunity to participate in a survey. Participation in the survey may result in Liquid Beauty collecting additional information from you, including your preferences, experiences, beliefs, opinions, and responses to the survey questions. In exchange for your participation in the survey, you may be offered a financial incentive, as described above.
- Limited-Time Promotions: From time to time, we may offer incentives limited to a specific time period, or time limited sweepstakes, contests and other promotions. Participation in a limited-time offer or promotion is governed by the applicable terms and conditions for the program, which will also describe any financial incentives associated with the promotion.
- Discounts: We also from time to time offer discounts connected to customer’s submission of their email address, phone number or other personal information. You can always opt out of our marketing emails or SMS messaging at any time.
For CCPA purposes, we treat the value of your Personal Information collected through our promotional programs as equivalent to our total program expenses (excluding the value of benefits). The value of each program is the value of the program benefits, including discounts and coupons, the value of which will depend on individual customer participation. By participating in our promotional programs, you agree that the benefits are reasonably related to the value of the Personal Information collected and retained.
Participation in our promotional programs is always optional, and you can terminate program participation at any time as explained in applicable program terms. You can also contact us at email@example.com to unsubscribe or cancel your participation.
G. Shine the Light.
California Civil Code Section 1798.83 permits customers of Liquid Beauty who are California residents to request certain information regarding its disclosure of personally identifiable information to third parties for their direct marketing purposes. However, at this time we do not share any of your personally identifiable information with third parties for their direct marketing purposes.
H. Consumer Affairs.
Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights notice: If you have a question or complaint regarding the Website, please send an email to firstname.lastname@example.org. You may also contact us by writing to us at the address provided below under the Section entitled “Contact Information”. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at (916) 445-1254 or (800) 952-5210.
If you are a Nevada resident, you have the right to direct Liquid Beauty not to sell your covered information. However, Liquid Beauty does not sell your personal information.