This Cookie Statement is effective as of September 2022.
This Cookie Statement is effective as of September 2022.
This policy is intended to clearly communicate how Liquid Beauty collects, uses, protects, and otherwise handles Personally Identifiable Information (PII) and Protected Health Information (PHI) for clinicians and patients.
This Statement applies to websites and mobile-enabled web (collectively “online services”) owned and operated by Liquid Beauty. By continuing to use our online services you agree to the use of our cookies. We use cookies, web beacons, pixels, and other tracking technologies to deliver, monitor, and improve our websites, mobile-enabled web, and display content. This Statement describes the information we collect through cookies and other tracking technologies. Approved third parties may also place cookies on your web or mobile browser when you use our online services. You may find additional information regarding our use of your Personal Information in our Notice of Privacy Practice.
In an effort to maximize the experience and utility of our website, Liquid Beauty collects certain types of information from users of its Site. Information is gathered when you sign up. Information includes, but is not limited to, name, physical address, e-mail address, phone number, and other self-identifying information. The information is stored in a secured manner. This information is used to respond to your requests easier, and make the Site experience more personalized for you. We collect IP addresses to help diagnose problems and for system administration. We may also collect survey information for research purposes. We will not sell, rent, or barter your personal information other than outlined in this notice.
You may occasionally receive information from time to time about our products and services. We store your email information for the purposes of appointment reminders or to send you updates we believe are interesting and informative. However, if you would rather not receive these newsletters and notices, you may contact us at any time to let us know.
This Privacy Policy is an agreement between you and Liquid Beauty, Inc., A Medical Corporation, which is known as Liquid Beauty or LiquidBeauty.com or LiquidBeautyAesthetics.com. Along with our representatives, officers, shareholders, subsidiaries, affiliates, parents, employees, and agents (collectively “Liquid Beauty” or “we” or “us” or “our”), we provide our website, Liquid Beauty.com or LiquidBeautyAesthetics.com to you subject to the following Policy. By interacting with our website(s), you are consenting to our privacy policy practices.
You may contact us regarding this policy by emailing info@liquidbeauty.com or through the mail: Liquid Beauty, Attn: Privacy, 18700 Main St Suite 104, Huntington Beach CA 92648.
Under the Liquid Beauty Terms of Service, you must be at least 18 years old and not a person barred from receiving services under the laws of the United States or other applicable jurisdictions to use our website. Persons between the age of 13 and 18 should use our website only with the consent and supervision of your parents or guardian.
We do not knowingly collect personally identifiable information from children under the age of 13. If you are under 13, please do not submit personal information to us or use the website.
To provide you with services, including access to our website, we need to collect and process some information about you (your “personal information”). By using our website, you agree that we may do that in the ways described below.
IF YOU DO NOT AGREE TO THESE TERMS FOR ANY REASON, YOU MAY SIMPLY STOP USING THE WEBSITE.
We may amend or change this Privacy Policy from time to time. Changes to the Privacy Policy will be posted to our website.
To provide you with the full Liquid Beauty website experience, we collect and retrieve your personal information in a number of different ways. Why we collect your information and what we do with it depends on the type of information. The tables below provide more details.
If you create an account to book an appointment or communicate with us through our third party software vendors, My Aesthetics Pro or Weave, or message us via our website, we collect your name and contact details, such as your email address, addresses, and phone number. We also collect your email address if you enter it on our website to join our mailing list.
Information Collected | Why? |
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Name |
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| |
Phone Number |
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Address |
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Information Collected | Why? |
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Birthday |
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Birth Year |
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When you pay for services or products from Liquid Beauty, your payment information (credit card number, expiration date, and CVV code) it is sent directly to a secure third-party credit card processing center and the transaction will get recorded by My Aesthetics Pro, our third party electronic medical records software, or Weave, our third party communications and payment processing vendor. Liquid Beauty does not store any direct credit card or 3rd party payment information. We do store billing addresses, generic payment type, and the last four digits of your credit card for your convenience during the transaction process.
Information Collected | Why? |
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Billing Address |
|
Generic Payment Type |
|
Last Four Digits of Credit Card |
|
What you’ve said to us — for example, over the phone, on email, texting, or messaging over My Aesthetics Pro or Weave. When you choose to communicate with us through any of these methods, you are consenting for us to store your contact history on the technology platform you choose to initiate the communication with (google, email, yelp, text, My Aesthetics Pro messaging platform, Weave messaging platform). Please be aware that such communications (with the exception of My Aesthetics Pro or Weave messaging platforms) are not a secure email network under HIPPA guidelines. Do not submit any personal or private information unless you are authorized and have voluntarily consented to do so. We are not liable for any HIPAA violations. Understand that if you contact us via any platform that is not My Aesthetics Pro or Weave, you are agreeing to the use of an unsecured method and understand that all replies will be sent in the same fashion, which you are hereby authorizing and consent to.
Information Collected | Why? |
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Email Correspondence |
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Phone Correspondence |
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Texting |
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My Aesthetics Pro/Weave Messaging |
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We automatically receive and record information from your browser or device when you visit our site, including your IP address and device type (i.e. computer, tablet, or smartphone), cookies, and data about which pages you visit. This information is stored in log files and is collected automatically. If you have an account with us, we may combine this information with other personal information we collect about you.
Information Collected | Why? |
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IP Address |
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Device Type |
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Page Visit History |
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Identification Cookies |
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Unique Device ID |
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Location Information |
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We allow our customers to provide public feedback and comments on our blog posts. Please remember that any information that you disclose on public portions of the website, such as blog comments, are not private and may be viewed (and potentially shared) on the Liquidbeauty.com, liquidbeautyaesthetics.com, and beyond. Please use caution when deciding to disclose your personal information in the public portions of our websites.
Information Collected | Why? |
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Blog Comments |
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We also receive anonymous and aggregated personal information through data analytics services. We use these analytics to ensure our website functions and to improve the Liquid Beauty’s website experience. These analytics services record information such as how often you visit Liquidbeauty.com and liquidbeautyaesthetics.com, what actions you take on our website, aggregated usage, performance data, errors and debugging information, and how you got to our website. We do not link the information from our analytics services to any personal information that you submit to us.
When you access or use our website, we collect, use, and otherwise process your personal information as described in this policy. We rely on a number of legal bases to use your information:
Here are some of our legitimate interests for collecting and processing your personal information:
Detecting and preventing fraud: We have a legitimate interest in detecting and preventing fraud. To do so, it is necessary that we collect and retain information about each transaction or communication records made at Liquid Beauty. Our auditors require that we keep this information so they can verify that all transactions recorded by Liquid Beauty were made by real customers. The credit card companies we work with require this information in the event that fraudulent charges are made using your credit card.
Providing access to and improving LiquidBeauty.com and LiquidBeautyAesthetics.com: We may use your information to improve and customize our website, including sharing of your information for such purposes, and this is necessary to pursue our legitimate interests of improving our website and our products and services. This is also necessary to enable us to pursue our legitimate interest in understanding how our website is being used, and to develop and expand our customer base. It is also necessary to allow us to pursue our legitimate interest in improving our website’s functionality and in obtaining insights into what our customers and potential customers want.
Providing access to and improving our customer service: We may use your information to provide you with customer service, and also to improve the service we provide to all customers. This is necessary for us to pursue our legitimate interest in providing great customer service.
Improving our product and service offerings: We may use your information to improve the products and services offered at LiquidBeauty, and to inform our team so they can provide you and our other customers with a great selection of products and services. This is necessary for us to pursue our legitimate interest in being your destination for aesthetic services and products.
Keeping our website and your data secure: We have a legitimate interest in ensuring the security of our website, including enhancing protection of our company and our customers against spam, harassment, intellectual property infringement, crime, and security risks of all kind.
Except as otherwise set forth in this Privacy Policy, we will not provide access to your personal information to third parties for any unauthorized purpose. We never sell or share your contact information to other companies for their direct marketing purposes.
Liquid Beauty works closely with third-party businesses (our “vendors” or “service providers” under the CCPA) for a variety of purposes, including assisting us to perform and improve the Liquid Beauty website, to deliver your orders, to communicate with you regarding any issues or questions you have regarding our services and products, to make appointments for services for you, and to provide advertising and email services. These vendors include payment processors, research companies, electronic medical software providers, and analytics and security providers. These third parties have only limited access to your information, and may use your information only to perform these tasks on our behalf. We take reasonable steps to require that any such vendor complies with the terms of this Privacy Policy.
It is necessary for us to share your information with some of our vendors in order to complete our contract with you; for example, to allow them to process payments and shipments and to help us keep our website secure. Other vendors help us improve our website and our products and services; for example, by helping us conduct research into how we could better serve our customers, or reach new customers. We have a legitimate interest in working with these vendors to improve our business. We rely on your consent (which can be withdrawn at any time) to send marketing messages and for third-party sharing relating to advertising. Other vendors help us maintain electronic medical records pertaining to your services and experiences at Liquid Beauty.
Liquid Beauty also may share demographic information about our website visitors with vendors, but it will be aggregated and de-personalized, so personal information is not revealed.
Your information will remain subject to the terms of this Privacy Policy even if we undergo a business transition. However, we may transfer your information to a successor person or entity upon an acquisition or other corporate reorganization. You hereby consent to such transfers, and agree that we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Policy to a successor person or entity.
We may also disclose your information if we have a good faith belief that we are required to do so by law or if acting with a good faith belief that such disclosure is reasonably necessary to: (1) comply with legal process; (2) enforce this Policy or the Terms; (3) respond to legal claims; (4) respond to your requests for customer service or transaction completion; or (5) protect the rights, property or personal safety of Liquid Beauty, the website’s users or the public. In these cases, our use of your information may be necessary for the purposes of our or a third party’s legitimate interest in keeping our website secure, preventing harm or crime, enforcing or defending legal rights, or preventing damage. Such use may also be necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims. It may also be necessary in the public interest (such as to prevent crime).
Much of your information is stored in your My Aesthetics Pro or Weave account profile. You may change or correct the information in your account profile by contacting Liquid Beauty via email at info@liquidbeauty.com or by calling our office at 714-800-3091.
Depending on your location, such as the EEA, UK, Canada, California, and Nevada, you may also have certain additional rights with respect to your information, such as:
If you are located in California, the EEA, the UK, or Canada and would like to exercise your rights, please email info@liquidbeauty.com with your request and your place of residence.
Unless you have exercised one of your rights listed above, Liquid Beauty will retain your information for as long as is necessary for our legitimate business purposes. Liquid Beauty will always retain data to the extent necessary to comply with our legal and financial obligations (for example, to satisfy our auditors, to comply with applicable tax/revenue laws, to comply with medical record keeping laws, to enforce our agreements, and as otherwise described in this policy).
Without prejudice to any other rights you may have, if you are located in the EEA, the UK, or Canada, you have the right to lodge a complaint with your local data protection regulator.
When you visit Liquidbeauty.com we insert some instructions on your computer or mobile device. These instructions will be in the form of a “cookie” or similar file. Cookies are small pieces of instruction stored on your hard drive or device, not on our website. Cookies provide us with information that we use to enhance your experience on LiquidBeauty.com. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user’s website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit (Click Here for more details). Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.
There are two basic types of cookies. One is a session cookie which terminates when the user’s session ends. The second is a persistent cookie, which is a text file that remains stored on your computer for a period of time, generally until you delete them. Your Internet browser contains instructions about how to remove persistent cookies. If you reject all cookies, you may not be able to create or sign in to your account with us or otherwise take full advantage of our websites. Our online services use two types of cookies: session cookies and persistent cookies. We use session cookies for website functionality, such as managing user chat. Persistent cookies are not removed when you exit your web browser. We use persistent cookies to enable an easier log-in process and help you navigate our website more efficiently. We also use persistent cookies to show you the items you have previously browsed.
We use cookies to collect information, on an aggregate basis, about how LiquidBeauty.com is used. This information includes the date and time of visits to LiquidBeauty.com and time spent on our websites. We also use cookies to learn more about our audience size and usage patterns, to store information about your preferences to allow us to customize our website according to your interests and to provide a more personalized experience, to speed up searches or to recognize you when you return to our website, to identify the pages viewed or searched for, page response times, download errors, length of visits, page interaction information (such as click, scrolling, etc.) or methods used to browse away from a page, but none of our cookies is intended to identify you personally. You can obtain more information about cookies at http://www.allaboutcookies.org/.
We may also use web beacons. A web beacon is an invisible graphic on a web page or email that is programmed to collect non-personally identifiable information about the use of a given website or newsletter, such as whether or not an email is opened and viewed.
How & Why We Use Cookies
How To Manage Your Cookie Preferences
To optimize your online experience, we use different types of cookies. We categorize these cookies into the following types:
Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s).
Website Optimization Services
Note: To opt out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.
Social Network & New Tech Advertising
You can manage your preferences for many of these advertising programs through the links provided below:
We will store your cookie preferences until you clear your browsing cache. You can change your preferences at any time. Remember that disabling some types of cookies may impact your experience on our website and other online services that we are offering.
We employ all reasonable and current internet security methods and technologies. Once we receive your information, we use our best efforts to ensure its security on our systems. However, no security of any system can be guaranteed. We cannot ensure or warrant the security of any information you submit to us.
Our website integrates technologies of trusted advertising partners (third-party companies) that allow the recognition of your device and the collection of information about your browsing activity in order to provide advertisements about goods and services likely to be of greater interest to you. In particular, these partners collect information about your activity on this website to enable us to show advertisements for our products and/or services to you on third-party websites and apps.
Our partners may use non-cookie technologies on which browser settings that block cookies might have no effect. Your browser may not permit you to block such technologies. For this reason, please keep in mind that you can block the collection and use of information related to you by advertising companies for the purpose of serving interest based advertising by visiting the following platforms of self-regulatory programs of which those companies are members:
Please note that you will continue to receive generic advertisements.
We also may share data, such as technical identifiers derived from your registration information on our website or our CRM system with our advertising partners. This allows them to link devices or browsers and provide you a seamless experience across the different environments used or likely used by you.
Some of the advertising companies we work with may include: Meta Platforms, Inc., Pinterest, Google, TikTok, Snapchat, and Matchgroup. You may read more about our advertising partners’ services and technologies, as well as information about how to exercise your rights with them, in their privacy policies.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals.
We take commercially reasonable steps to safeguard and deter unauthorized access to your information. Liquid Beauty complies with the Payment Card Industry Data Security Standard (PCI DSS). This means that when we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information.
Although we take reasonable measures to safeguard against unauthorized disclosures of your information, no e-commerce platform, website, electronic database or system is completely secure.
Liquid Beauty is located in the United States, and we primarily store your information in the United States. By using our website and/or providing us with information, you are agreeing to transfer and store your data in the United States.
To our international customers: the privacy laws and standards in the United States, including the level of protection applied to your data and the rights of authorities to access your personal information, may differ from those that apply in the country in which you reside. The European Commission has not made a determination that the United States adequately provides safeguards for the transfer of data, and at this time Liquid Beauty has not put in place the exact safeguards set forth in GDPR Article 46. The transfer of your data to the United States is necessary for the performance of our contract with you (so we can process your order or communicate with you) and/or to take pre-contractual measures at your request (i.e. to set up your Liquid Beauty account).
At times, we may transfer your personal information outside of the United States, in which case we take reasonable steps to make sure your personal information continues to be appropriately protected. However, no data transfer system is completely secure.
LiquidBeauty.com contains links to other websites. Other websites we link to include social platforms. We also use third-party plug-ins in certain places on our website. For example, when you click on an icon on the our website to share our products or services on a third party social platform, you are also loading content from that third-party site. That site may request cookies directly from your browser. These interactions are subject to the privacy policy and terms of service of the third-party site, not ours. We are not responsible for the privacy practices or the content of such services. We do not make any representations regarding the policies or practices of third parties. When you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services. We encourage you to read the privacy policies of third parties before disclosing personal information to them. For the purposes of E.U. law, these third parties are independent controllers of data. Listed below are the two primary third party vendors we contract with to help us facilitate our business operations.
My Aesthetics Pro is a third party service that Liquid Beauty uses for our HIPAA compliant electronic medical records system. By booking an appointment online, you are consenting for your information to be collected by My Aesthetics Pro. Your health information, treatments received, clinical notes, messages received and sent through My Aesthetics Pro, photos, and financial transactions will all be stored by My Aesthetics Pro. To read about My Aesthetics Pro privacy policy, please click here.
Liquid Beauty will periodically take clinical photos of you to establish clinical baseline medical records, as well as document changes due to treatments rendered by Liquid Beauty. RxPhoto and TouchMD is a clinical photography photo management, documentation, and storage platform for the dermatology, aesthetics, plastic surgery, vein treatment, medical spa and wound care fields. RXPhoto and TouchMD collects information about Liquid Beauty’s patients through Liquid Beauty’s use of RxPhoto, RxPortal, TouchMD mobile apps, along with the companion RxAdmin and TouchMD website. Your photos are stored on RX Photo and TouchMD, a third party vendor that we contract to provide HIPPA compliant photo management software program services. Your photos will be kept private and not be used for marketing or education without your express written consent, which you may revoke at any time. To read more about RX Photo’s privacy policy, click here. To read more about TouchMD’s privacy policy, click here.
Weave is a third party service that Liquid Beauty uses for telecommunication, texting, and payment processing that is HIPAA compliant. By calling or texting our office, you are consenting for your information to be collected by Weave. Your personal information, financial information, and communication records will all be stored by Weave. Weave collects information about you through Liquid Beauty’s use of Weave’s telecommunication, texting, and payment processing services. To read more about Weave’s privacy policy, click here.
These additional disclosures apply only to individuals who reside in California. The California Consumer Privacy Act (“ CCPA ”) provides certain rights to California residents. The words used in this section have the meanings given to them in the CCPA, which may be broader than their common meaning.
A. Notice of Collection.
As described above in the “Information We Collect” section, we collect and use several categories of personal information about you for our business purposes. Some of this information is shared with our trusted service providers in order to improve your website experience and to complete your order or communicate with you.
B. Request to Know / Request to Delete.
You have the right to request that we disclose certain information to you about our collection, use, disclosure, and sale of your personal information over the past 12 months.
In the “Information We Collect” section above, we disclose
You also have the right to request that we disclose the specific pieces of personal information we collected about you. Once we receive and confirm your verifiable consumer request, we will disclose to you:
You also have the right to request that we delete any of your personal information that we collected from you and retained, with certain exceptions. We are unable to delete information about you once you have received services with us, a consultation with us, or purchased a product from us because the law requires that we keep medical records. Once a consumer request is received, we provide instructions for you to verify your identity and delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We reserve the right to retain and will not delete information that is necessary for us or our service providers to retain in order to:
How to Request to Know or Request to Delete
If you have an account with Liquid Beauty through My Aesthetics Pro, Weave, RxPortal, or TouchMD, you can make the request to delete your data if we have not seen you as a patient and no products were purchased from us. Medical record keeping laws prevent us from deleting data once you are a Liquid Beauty patient. Please email us at info@liquidbeauty.com to request us to delete your account.
If you do not have an account with Liquid Beauty, but have contacted us via text or email, you can obtain a report of the specific pieces of personal information we have collected and retained by emailing us at info@liquidbeauty.com
You can also submit verified consumer requests by calling us at 714-800-3091 or by email info@liquidbeauty.com. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.
C. Right to Opt-Out.
You have a right to opt out of any sale of your personal information. Liquid Beauty does not sell your personal information to any other retailers. However, our website integrates technologies of trusted advertising partners (third-party companies) that allow the recognition of your device and the collection of information about your browsing activity in order to provide advertisements about goods and services likely to be of greater interest to you. In particular, these partners collect information about your activity on Liquid Beauty to enable us to show advertisements for our products and/or services to you on third-party websites and apps. If and to the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those implemented specifically for interest-based advertising, we will comply with applicable law as to such activity. See the section on “Interest Based Advertising” above for information about how to opt out of interest based advertising.
D. Authorized Agent.
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
E. Right to Non-Discrimination.
You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. We will never discriminate against you for exercising your privacy rights. However, there are certain functions of our website and app that are only available to account holders, such as certain promotions and messaging via My Aesthetics Pro, RX Photo, and Weave platforms.
F. Financial Incentives.
We may offer incentives to customers that involve sharing of personal information with us. The personal information collected and retained by us in operating these programs is described in this Privacy Policy, and includes your name and contact details, your date of birth information, your payment information, your contact history with us, your purchase and product feedback history, additional details about you, information about your device type and how you use our website, your public reviews and blog comments and inferences from data and other personal information we may collect in connection with your interaction with our service and/or participation in any of our promotional programs.
Benefits provided through our promotional programs may be deemed a “financial incentive” (e.g., promotional goods) and/or “differential services” (e.g., discounts, coupons, other promotions) under the CCPA. We currently offer the following promotional programs in connection with the collection and retention of Personal Information:
For CCPA purposes, we treat the value of your Personal Information collected through our promotional programs as equivalent to our total program expenses (excluding the value of benefits). The value of each program is the value of the program benefits, including discounts and coupons, the value of which will depend on individual customer participation. By participating in our promotional programs, you agree that the benefits are reasonably related to the value of the Personal Information collected and retained.
Participation in our promotional programs is always optional, and you can terminate program participation at any time as explained in applicable program terms. You can also contact us at info@liquidbeauty.com to unsubscribe or cancel your participation.
G. Shine the Light.
California Civil Code Section 1798.83 permits customers of Liquid Beauty who are California residents to request certain information regarding its disclosure of personally identifiable information to third parties for their direct marketing purposes. However, at this time we do not share any of your personally identifiable information with third parties for their direct marketing purposes.
H. Consumer Affairs.
Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights notice: If you have a question or complaint regarding the Website, please send an email to info@liquidbeauty.com. You may also contact us by writing to us at the address provided below under the Section entitled “Contact Information”. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at (916) 445-1254 or (800) 952-5210.
If you are a Nevada resident, you have the right to direct Liquid Beauty not to sell your covered information. However, Liquid Beauty does not sell your personal information.